Keerthana Swaminathan is a sports psychologist and co-director of ‘The Performance Doctor’, a multidisciplinary sports clinic in Chennai. She has a Master’s in Sports and Exercise Psychology from Loughborough University, and is pursuing her PhD from the University of Staffordshire. She assists sportspersons, athletes, and teams to cultivate mental and emotional attributes essential for achieving excellence in their discipline. As the president of the Indian Sports Psychologists Association (INSPA), she works to develop and promote culturally competent and ethically sound practices among aspiring students and established sports psychologists. She leads Project CARE, an INSPA initiative dedicated to promoting Athlete Mental Health Literacy and Psychological First Aid.